The creative agency for social impact.

 It Takes A Kampung celebrates the people and communities who make Singapore stronger through everyday acts of care, connection and contribution. Through authentic human stories, the campaign shows how a more caring and connected society is built when people step forward, support one another and play their part in the communities around them.

For the “Not So Different” campaign, we were commissioned to develop a unified narrative platform addressing three critical societal topics — disability sports, race and religion, and national identity — under a single, resonant banner.

Somewhere in Singapore spotlights the people behind Singapore’s workforce, from first jobs and career switches to retrenchments, mentorship and lifelong learning. Through honest, human-first storytelling, Somewhere in Singapore makes career conversations feel more personal, accessible and relevant to everyday Singaporeans.

Home But Not Alone was an initiative  launched at the height of the COVID-19  pandemic. Through our initiative, we rallied Singaporeans to display their national flags  outside their homes from May until National  Day.

Carousell’s #TrashtoTreasure campaign aimed to transform perceptions of disused junk  and prioritise sustainability through repair. The campaign featured a five-part video  series that explored different aspects of repair, from upcycling to furniture restoration.

The DBS Live More in a Minute campaign encouraged living life fully, free from mundane tasks like excessive banking. We produced eight videos showcasing inspiring individuals who overcame adversity or embraced life. Hosted on The Straits Times social media, the series reached over 800,000 views, effectively reinforcing DBS’s message.

With You for Every Step spotlights individuals navigating different stages of their career journeys, and the support, guidance and opportunities that help them move forward. Through real experiences of growth, change and resilience, With You For Every Step shows that no career path is ever taken entirely alone.

Crossing PAths is a three-part documentary series where we partnered with People’s Association to explore how social harmony is actively built through everyday relationships and shared experiences. Across three videos spotlighting strong communities in Singapore, the series achieved 2.4 million video views and more than 7,000 engagements, helping PA bring its message of connection and […]

For the ACRES Gala 2025, we were commissioned to produce a campaign film in support of “A New Sanctuary” — ACRES’ expansion project to improve rehabilitation spaces for rescued wild animals in Singapore.

For Legends Fencing Club, Singapore’s first and only fencing club dedicated to adults, we were commissioned to produce a brand film that captures the spirit of the sport and the community that makes the club unique.

For SPCA’s annual fundraising gala, Paws for a Cause, we were commissioned to produce a film that captures the depth and urgency of SPCA’s work, with a focus on sustaining its vital veterinary services.

Commissioned to create an emotive video celebrating Singapore’s 50th birthday, we showcased the limitless future for Singaporeans. Storyteller handled the entire project—from concept to post-production—in a style inspired by classic Singaporean cinema, with the video widely circulated by government agencies.

The opening video for Project Lionheart launched the 2022 campaign by sharing real, emotive stories of Singaporeans’ resilience during COVID-19. Featuring individuals with firsthand experiences, the video set the tone for the campaign, which reached millions through exhibitions celebrating community strength across Singapore.

Sembawang Town Council engaged us to create an emotive piece highlighting the northern district’s diverse people, places, and traditions, uncovering Sembawang’s unique beauty and character.

Commissioned by Singapore Global Network, we created a branding video that embodies SGN’s values of authenticity, trust, and adaptability. Centered on the message “No matter where you are, you are never alone,” it shows characters overcoming challenges with the support of their global network, highlighting SGN’s mission of building genuine connections worldwide.

We were tasked to create a cinematic NSman tribute video thanking servicemen from the different arms who had extended their service with the force & are now completing their last cycles with the SAF.